expertise

Since the new accessibility law, much of this is now required. We design with the rules, not against them: good contrast, clear type, tactile signs, and plain language.

Guidance systems are part of object and brand communication: externally and internally. Here, too, identity is felt; here, too, new technology plays a role. Architecture, interior design, and brand identity—function, form, identity, and meaning are woven together to form a story.

Communication values decide if a brand still sounds like itself once answers start coming from AI. We advise on building and setting up AI-driven communication systems.

A building project takes years, but the communication around it is usually handed out in separate pieces. We think of it as one line, from the first rendering to the wayfinding system in the finished building.

SEO, AI, prompts—language is becoming increasingly important. Keywords and corporate language are just as important as key visuals and corporate design. Language is identity: clear and open—predictable and playful at the same time.

In brand communication, hardly anything has changed more than marketing. The sender/receiver model is outdated. Everyone is sending: social media, blogs, “likes,” etc. Publishing, editorial design, and PR must be duplex-capable and dialogical. They must expect unpredictability.

A neighborhood doesn't sell like a product. It has to convince several audiences at once: investors, planners, buyers, and tenants.

A CD is like an algorithm. It must be able to respond and act across technologies and media. Regulated enough to be recognizable; open enough to be able to break the rules. A future-proof CD is a guide to traveling the world with Homebase.

The rise of virtual space also demands brand identity that can be experienced in real space. Navigation, branding, duties, and optional extras merge in new work and visitor/user experiences. The workspace is a living environment. It must inspire and be enjoyable.